About

ARC makes endurance nutrition for athletes who train and race in hard conditions. It is developed in Norway, for the demands of cross-country ski, cycling and running — long days, cold air, and efforts where fuelling decides how the last hour goes.

Why we started

Endurance nutrition has a credibility problem. Plenty of products taste fine on the sofa and fail at race pace, and plenty more make claims nobody can check. We wanted a product we would use ourselves in a season that counts.

What we hold ourselves to

Three things decide whether a product ships:

• Banned substance tested. Anyone competing under anti-doping rules carries the consequences of what they swallow. Testing is not a feature, it is the price of entry.
• Fast energy. Carbohydrate that gets where it is needed at the intensity you actually race at, not just the one you can digest at.
• Easy to digest. The best formulation is worthless if it costs you your stomach at hour three.

Where we are

ARC is pre-launch. The first release is in preparation, and the fastest way to hear about it is to join the launch list — one email when there is something real to say, and nothing in between.

Talk to us

Questions, partnerships, or you are an athlete who wants to test what we are building: hello@arcfuel.com, or find us on Instagram.